The interesting work happens between things.

My brother once told me I was a network weaver. I had no name for it then — but looking back, it explains everything.

I first fell in love with Granovetter's research on weak and strong ties — the idea that the relationships we take least seriously are often the ones carrying the most valuable knowledge. I built a business consultancy around it, called it Innovetter (Innovation + Granovetter), and designed a framework called Ties Builder to help organisations and individuals to map and activate the connections that actually drive change. The theory felt true because I'd lived it: the breakthroughs I'd seen never happened inside a single team or discipline. They happened between them.

That's the thread running through nearly two decades of work across entrepreneurship, digital technologies, deep tech, and venture building in many industries — in the UK, Brazil, and the Middle East. I sit at the intersection of thinker and doer: I care about the ideas, and I care equally about what happens when they meet reality. The projects that excite me most are the ones where I have to figure it out — where the challenge is at the edge of what I know. That's the signal.

That conviction eventually became a PhD. My research is on venture-supporting innovation intermediaries in resource-constrained ecosystems, how they generate value — from the inside: my day job is Principal Innovation Solutions Consultant at Digital Catapult, itself an innovation intermediary. Theory and practice inform each other daily. I write to close the distance between them — strategic management ideas made clear, built for practitioners, with people and their connections at the centre of everything.